The deal involved a successful exit from FAVI, a leading online furniture and decor platform, to Emma Capital, aimed at supporting the company's continued growth and expansion.

Target Information

In early July, we successfully completed our exit from FAVI, a leading player in our portfolio with a revenue of 750 million CZK in 2021 and a presence in nine countries. Our investment in FAVI began shortly after its inception in 2016, marking one of our earliest commitments. From the outset, we assisted founders Honza Sellers-Zajíc and Radomír Hejl in establishing the company’s management and strategy, refining the product, and most importantly, instilling ambition and courage. This blend, coupled with quick decision-making and an ability to delve into details, has been our greatest added value.

Throughout our collaboration, we supported the team in optimizing product ranking algorithms, pricing strategies for partner e-shops, and marketing channels, agreeing to ambitious investments in brand marketing. As a result, FAVI rapidly became the market leader for searching furniture and home decor, boasting the widest product range in its category. Despite being a search engine, FAVI consistently ranks among the top furniture retailers in brand recognition within its target audience.

Industry Overview

The e-commerce industry in the Czech Republic has experienced significant growth over the past few years, driven by increasing internet penetration and changing consumer behaviors. The