Hamrah Aval has acquired a 40% stake in Digikala through its venture capital arm, positioning itself in the growing Iranian e-commerce market.

Target Information

Hamrah Aval, a leading telecommunications company in Iran, has acquired a 40% stake in Digikala, the nation's foremost e-commerce platform. This acquisition was executed through its venture capital arm, 'Harakat Aval,' which purchased shares from existing investors, including 'Sarava Pars Investment Company.' This strategic investment solidifies Hamrah Aval's commitment to expanding its portfolio in the digital landscape.

Digikala has transformed the Iranian online shopping experience since its inception, providing consumers with a wide range of products and services. It has established a significant presence in the market, leveraging technology to enhance customer experiences and streamline logistics. The company's innovative approach has positioned it as a key player in the Iranian e-commerce sector.

Industry Overview in Iran

The Iranian e-commerce industry has seen remarkable growth in recent years, driven by increased internet penetration and changing consumer behaviors. With a diverse young population increasingly inclined towards onli