MCI has acquired a 40% stake in Digikala Group, positioning itself to leverage the growth potential of Iran's e-commerce market.

Information on the Target

The target of this deal is Digikala Group, a leading e-commerce platform in Iran. Through its strategic investment arm, "حرکت اول" (First Move), MCI, which holds a significant share of the Iranian telecommunications market, aims to expand its footprint in the rapidly growing digital economy. By acquiring a 40% stake, MCI positions itself to capitalize on the burgeoning e-commerce sector, which is increasingly becoming a critical component of consumer spending in the region.

Industry Overview in Iran

The Iranian e-commerce industry has been experiencing substantial growth, driven by increasing internet penetration and a young, tech-savvy population. In recent years, the market has witnessed a shift towards online shopping, with more consumers opting for digital platforms due to convenience and access to a wider variety of products.

According to industry reports, the Iranian e-commerce market is expected to reach several billion dollars in the coming years, making it an attractive inves