H14 successfully leads a €18 million capital increase in WeRoad, enhancing the company's position in the growing group travel market.

Information on the Target

WeRoad is a prominent company specializing in organizing group travel to over 90 destinations worldwide. The company focuses on creating itineraries that cater to specific age groups and interests, fostering interpersonal relationships among travelers. This tailored approach has allowed WeRoad to establish a strong presence in the travel industry, appealing to a diverse clientele seeking unique travel experiences.

The recent capital increase during their Series B funding round has successfully raised €18 million, bringing the total capital raised to €36 million. This round was led by the family office H14 and also included participation from private investors such as the Grassi and Rovati families, alongside existing investors who have shown continued confidence in the project.

Industry Overview in Italy

The travel industry in Italy has seen substantial growth in recent years, driven by increasing consumer demand for personalized travel experiences. Italy's rich cultural heritage and diverse landscapes have mad