Freeda has secured $16 million in funding led by Alven to expand its female-centric media brand into new global markets.

Information on the Target

Freeda, a media brand established in September 2016 by Andrea Scotti Calderini and Gianluigi Casole, is dedicated to telling authentic stories about women to inspire positive change. The platform currently engages over 5 million women daily, catering primarily to younger generations on popular social media platforms such as Facebook, Instagram, YouTube, and LinkedIn. Freeda claims a significant reach, connecting with 80% of Italian and Spanish women aged 18-34 on a monthly basis, and extends its influence globally, with over 70 million individuals interacting with its content each month.

Freeda has grown rapidly since its inception, employing approximately 160 staff across offices in Milan, Madrid, and London. As of now, the company has successfully raised a total of over $25 million, with the recent closure of a $16 million capital round supporting its ambitions to establish a presence beyond its current markets.

Industry Overview in the Target’s Specific Country

The media landscape in Italy is currently undergoing substantial transformation, driven primarily by increased digitalization and the rise of social media. Women’s media specifically benefits from shifts