Grupo Globo has partnered with Pixellot, investing US$ 3.3 million to enhance AI-driven sports coverage across Brazil, aiming to expand access to a wider range of sporting events.

Information on the Target

Pixellot is a leader in automated sports production solutions, offering innovative and cost-effective alternatives to traditional video capture and production systems. Established in 2013, the company specializes in utilizing artificial intelligence technology to streamline the production workflow for various sporting events, both professional and semi-professional. With its unique AI-driven approach, Pixellot creates a comprehensive panoramic image of the entire playing surface, providing seamless coverage of games while also generating highlights and integrating graphics and advertisements.

The company's systems have gained traction globally, being adopted by a wide range of entities, including broadcasters, sports clubs, educational institutions, and federations. Pixellot's commitment to enhancing sports production capabilities positions it as a vital player in the evolving landscape of sports media.

Industry Overview in Brazil

The sports media industry in Brazil is characterized by its passion for football and a rapidly expanding interest in other sports, fostering an enthusiastic audience that seeks diverse content. Grupo Globo, the country’s foremost media co