Duratex has acquired a 28.57% stake in Viva Decora for R$ 6.2 million to enhance its digital presence and expand its offerings in the home decor market.

Target Company Overview

Duratex has announced its acquisition of a 28.57% stake in Viva Decora, an online platform that focuses on curating and sharing content related to decoration and interior design. This investment totals R$ 6.2 million and aligns with Duratex's mission to provide solutions for an improved living experience. The Viva Decora platform serves both consumers and industry professionals, offering a comprehensive resource for design inspiration and product selections.

Viva Decora is well established in the market, boasting over 37,000 registered professionals, a vast collection of 132,000 decorated environment photographs, and 500,000 products listed in its marketplace. The platform attracts an impressive monthly traffic of 2 million visitors, making it a significant player in the Brazilian home decor and design sector.

Industry Overview in Brazil

The interior design and decoration industry in Brazil is experiencing notable growth, driven by rising consumer interest in home improvement and aesthetics. E-commerce has become a vital component of this industry, with more consumers exploring onl