Grupo Bimbo announced the acquisition of Brazilian bakery leader Wickbold, enhancing its market presence in Brazil's thriving baking sector.

Target Information

Grupo Bimbo, a prominent Mexican bakery conglomerate, has announced its intention to acquire Wickbold, a leading Brazilian company in the baking sector. The deal, which is still subject to regulatory approvals, was made public on Friday. Though financial details have not been disclosed, the acquisition encompasses Wickbold's well-known brands, including Wickbold® and Seven Boys®, along with four manufacturing facilities situated in the southern and southeastern regions of Brazil.

This acquisition strengthens Grupo Bimbo's footprint in the Brazilian market, where it already operates several recognized brands such as Pullman, Rap10, Plusvita, and the famous Ana Maria cakes. Rafael Pamias, General Director of Grupo Bimbo, expressed enthusiasm about welcoming over 2,500 Wickbold employees to the Grupo Bimbo family, emphasizing that Wickbold complements their portfolio with beloved brands and enhances their market position in Southern Brazil.

Industry Overview in Brazil

The Brazilian baking and confectionery market, valued at over R$ 100 billion annually, holds significant growth potential, with packaged bread being a staple in 80% of households acro