Grupo Arcor has acquired the iconic Peruvian brand Sayon, investing over USD 5 million to enhance its confectionery portfolio and production capabilities in Peru.

Target Information

Grupo Arcor, a leading multinational company in the mass consumption food sector, has reinforced its presence in Peru by acquiring the local confectionery and chocolate division of the renowned brand Sayon. This strategic move, completed in December 2024, underscores Arcor's long-term commitment to the Peruvian market. The investment of over USD 5 million not only boosts local production but also positions the company for new regional export opportunities. Sayon, with a rich history spanning over 90 years, holds a significant place in Peruvian culture and now joins Arcor's portfolio of iconic brands including Bon o Bon, Mogul, Sapito, Topline, and Golpe.

General Manager Iván Blousson emphasized that “Sayon perfectly complements our portfolio. It is a beloved brand recognized by generations of Peruvians.” The integration of Sayon enhances Arcor’s brand value within Peru’s competitive snack and candy market.

Industry Overview

The Peruvian confectionery sector has demonstrated resilience and growth potential, bolstered by increasing consumer demand for sweets and snacks. This growth is primarily driven by shifting consumer preferences towards indulgent, high-