Arcor Group has made strategic investments in Peru to bolster its market presence while focusing on efficiency and innovation in a challenging Argentine consumer goods sector.

Target Company Overview

Arcor Group, an Argentine consumer goods company, operates in over 100 international markets. Under the leadership of Modesto Magadán, who celebrated his first year as CEO, the company has consistently featured in the top three of the '100 Best Companies in Image' ranking by SEL Consultores, based on votes from industry leaders. Despite facing challenging market conditions, particularly in Argentina, which represents 70% of its sales mix, Arcor remains focused on maintaining competitiveness and efficiency amidst declining consumer demand in mass consumption categories.

In 2024, Arcor experienced a significant downturn in consumer spending, with double-digit declines especially in impulse purchasing categories such as candies and chocolates. However, the company's strong portfolio—where candies alone account for over 35% of sales—resiliently positions it for continued growth and investment in key regions such as Peru.

Industry Overview in Argentina

The consumer goods industry in Argentina has seen notable turbulence in recent years, particularly affecting sectors tied to discretionary spending. The year 2024 presented extensive challenges, particularly for mass consumption sectors, rei