Abbelen, a German manufacturer of meat products, has been sold to the Group of Butchers, strategically expanding the latter's market presence in both traditional and meat-free product categories.

Target Information

Abbelen is a prominent German manufacturer specializing in the production of meat products, particularly known for its diverse range of meat snacks. These include popular items such as meatballs, hot dogs, burgers, and chicken nuggets. In response to rising consumer demand for plant-based options, Abbelen has recently launched a new selection of meat-free alternatives, positioning itself competitively in the evolving food market.

The company primarily operates through private label partnerships, distributing its products through major supermarket chains across Europe. This strategy has allowed Abbelen to establish a strong presence in the market and cater to a broad audience looking for quality and convenience in meat and meat-alternative snacks.

Industry Overview in Germany

The German meat industry is one of the largest in Europe, characterized by a significant consumer base and a robust distribution network. With a strong emphasis on quality and sustainability, German consumer