Granatus Ventures has invested in the seed round of Sparxell, a UK startup developing sustainable, plant-based pigments, alongside notable investors committed to environmental innovation.

Information on the Target

Sparxell is a UK-based innovative company founded in 2022 by a team of scientists from the University of Cambridge, led by Dr. Benjamin Droguet and Professor Silvia Vignolini. The company specializes in developing high-performance, sustainable, and plant-based pigments. Their unique approach utilizes cellulose derived from waste streams to replicate the vibrant colors seen in nature, resulting in colorants that are not only vivid but also durable and fade-resistant.

The pigments produced by Sparxell are non-toxic and fully biodegradable, addressing the environmental concerns associated with traditional chemical colorants. This pioneering technology positions Sparxell as a leader in the sustainable pigments sector, with the potential to revolutionize the industry by providing safer, eco-friendly alternatives to existing products.

Industry Overview in the UK

The sustainable pigments market in the UK is experiencing significant growth, driven by the increasing demand for environmentally friendly products across various sectors, including cosmetics, t

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Granatus Ventures

invested in

Sparxell

in 2023

in a Seed Stage deal

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