Ada Ventures has invested in Radiant Matter, a sustainable materials start-up, to support its innovative approach to addressing climate change and reducing reliance on harmful materials.

Target Information

Radiant Matter is an innovative start-up specializing in the development of unparalleled materials that offer metallic-like effects derived from plant-based cellulose. The company uniquely formulates these materials without employing dyes, pigments, metals, minerals, or plastics. This commitment to sustainability enables them to create shimmering alternatives that cater to various multi-billion-dollar markets, including automotive, cosmetics, textiles, coatings, and packaging.

Industry Overview

The landscape of sustainable materials is rapidly evolving, driven by heightened consumer demand for eco-friendly products and increasing regulations aimed at minimizing environmental impact. In the UK, the push towards sustainability has gained momentum as businesses and consumers alike prioritize reducing their ecological footprint. The fashion industry, in particular, has been under scrutiny for its role in pollution and waste, especially concerning microplastics.

Microplastics, which are tiny plastic particles that have infiltrated ecosystems, pose significant health risks to various species, including marine life and birds. According to recent studies, plastics are present in 59% of seabirds and 100% of sea turtle specie