Fruity Line has engaged in a partnership with Gilde Equity Management to enhance its growth in the competitive premium juice and smoothie market.

Target Information

Fruity Line, a leading producer of premium freshly squeezed juices and smoothies, has partnered with Gilde Equity Management (GEM) Benelux to accelerate its growth trajectory. Fruity Line specializes in developing and producing healthy juice and smoothie concepts in collaboration with its clients. The founders and management team will continue to play their current roles within the company.

The company serves a broad and expanding array of leading customers across Europe. Fruity Line's success is attributed to several factors, including the global sourcing of fresh ingredients—often purchased directly from farmers—and the development of low-temperature processing methods that ensure the highest product quality. Additionally, Fruity Line continuously strives to innovate by working closely with clients to create new concepts and products. The company is a pioneer in utilizing the mild High-Pressure Processing (HPP) technique, which maintains optimal vitamins, nutrients, and flavor by keeping the product refrigerated throughout the processing and briefly subjecting it to high pressure.

Industry Overview

The beverage industry, particularly in Europe, has seen a significant shift towards health-conscious products. The demand for natural and organic beverages has increased as consumers are b