Frontier Co., Ltd. has acquired the outdoor brand product business from Salt Splash for 22 million yen, aiming to enhance its product portfolio and distribution channels ahead of a growing outdoor market.
Information on the Target
Frontier Co., Ltd. (Ticker: 4250), a prominent player in the online retail sector, has acquired the outdoor brand product business from Salt Splash, located in Fukuroi City, Shizuoka Prefecture. This strategic acquisition aims to enhance Frontier's product portfolio and expand its distribution channels, ultimately facilitating sustained growth.
The acquisition is valued at 22 million yen, with a targeted completion date of December 25, 2025. By incorporating the outdoor brand products into its offerings, Frontier seeks to leverage existing market trends favoring outdoor leisure activities, thus appealing to a broader customer base and enhancing consumer engagement.
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Industry Overview in Japan
The outdoor retail industry in Japan has witnessed significant growth in recent years, driven by an increasing interest in outdoor activities among consumers. This trend has been catalyzed by factors s
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Frontier
invested in
Salt Splash
in 2025
in a Buyout deal
Disclosed details
Transaction Size: $22M