First Beverage Ventures has invested $11 million in Q Drinks, a leading producer of premium carbonated mixers, to capitalize on the growing premium beverage market.

Target Company Overview

First Beverage Ventures, the private equity arm of First Beverage Group, has recently invested in Q Drinks, the premier producer of premium carbonated mixers in the United States. The investment is part of Q Drinks' $11 million equity raise, aimed at enhancing its position in the premium beverage market.

Founded by Jordan Silbert in 2007, Q Drinks specializes in crafting high-quality mixers that are designed to complement fine spirits. With a focus on clean and crisp flavors, these beverages are made using the best natural ingredients and packaged in custom bottles to maintain optimal carbonation levels. Q Drinks boasts a diverse lineup of eight flavors, including tonic water, ginger beer, ginger ale, and club soda, all of which have garnered recognition in some of the country’s top bars and restaurants.

Industry Overview in the United States

Over the past decade, the premium spirits market has witnessed remarkable growth. Currently, high-end premium and super premium brands account for more than half of all liquor purchases by dollar volume. This surge in the prem