Castanea Partners has acquired a significant equity stake in Fuze Beverage LLC, enhancing the company's growth potential in the health beverage market.

Information on the Target

Fuze Beverage LLC, established in 2001 and headquartered in Englewood Cliffs, New Jersey, specializes in the manufacturing and marketing of vitamin-infused juice drinks and teas aimed at health-conscious consumers. Founded by Lance Collins, who possesses over two decades of experience in the beverage industry, Fuze was designed to cater to a market seeking healthy alternatives, emphasizing low carbohydrates, low calories, and high nutritional value without compromising on taste.

In recent years, Fuze has demonstrated impressive growth, expanding its workforce to over 50 employees and securing partnerships with more than 220 distributors across 48 states and the Caribbean. The company has also made significant strides in the market, with six of its products ranking among the top 15 fastest-growing in ACNielsen’s New Age beverage category within the past year.

Industry Overview

The health beverage industry in the United States has gained substantial traction as consumers increasingly prioritize wellness, nutrition, and product transparency. With a growing awareness of lifestyle-related health issues, the demand for functional beverages—such as those infused with vitamins, min