Colvin has successfully raised €45 million in Series C funding to enhance its B2C and B2B operations within the European floriculture market, aimed at driving substantial growth and technological advancement.

Information on the Target

Colvin, founded in 2017 by Andrés Cester and Sergi Bastardas, is a pioneering technology company aimed at revolutionizing the floriculture industry through a direct-to-consumer and business-to-business (B2B) model. It has established itself as the first vertical marketplace without intermediaries, focusing on the digitalization of the flower and plant sector. Colvin guarantees high-quality products by meticulously selecting flowers, plants, and their producers. The company has witnessed remarkable growth, with a reported 200% increase in sales in 2020, and aims to double its turnover by the end of 2021.

Industry Overview in Spain

The floriculture industry in Spain is experiencing significant transformation, driven largely by e-commerce and changing consumer behaviors. The digital revolution is reshaping how flowers and plants are marketed and sold. The overall market for flowers and plants is projected to reach €120 billion by 2027, presenting substantial growth opportunities for companies like Colvin that embrace technology and streamline supply chains.

With the acceleration of online shopping, consumers increasingly prefer the convenience and variety offered by digital platforms. Colvin's innovative approach allows them to connect directly with growers,