Information on the Target

Wohnwagon, founded ten years ago, has evolved from a pioneer in the tiny house movement to a leading provider of high-quality modular houses made from solid wood. The company employs a team of approximately 45 professionals who focus on creating sustainable living solutions by using natural materials. Their homes are designed to not only conserve resources but also keep energy and maintenance costs low over their lifespan. With a strong emphasis on minimal operating costs, Wohnwagon offers an annual service that ensures the durability and value of their homes through professional maintenance.

The product range includes compact homes sized between 30 to 120 square meters, as well as larger multi-family units of up to 500 square meters. The innovative designs feature efficient layouts that can save up to 20% in space, making homeownership more affordable. The modular construction approach allows for flexibility, as prefabricated elements can be assembled on both rented lands and existing properties, significantly enhancing living space while maintaining sustainable practices.

Industry Overview in Austria

Austria's construction industry is increasingly recognizing the importance of sustainable practices, given its considerable carbon footprint. Innovations in resource-efficient construction, such as the use of eco-friendly materials and methods, are becoming necessary to ensure long-term viability. In recent years, there has been a growing trend toward modular and prefabricated housing solutions aimed at reducing construction time and cost.

As the demand for affordable housing continues to rise, the industry is adapting by exploring innovative designs that meet the needs of modern homeowners while adhering to ecological standards. With the construction sector under pressure to minimize environmental impact, modular construction is emerging as a viable alternative due to its resource-saving advantages and the potential for waste reduction during the building process.

Moreover, governmental initiatives promoting sustainability are stimulating investment in eco-friendly housing solutions. These efforts position companies like Wohnwagon at the forefront of this transformation, characterized by a shift towards building practices that prioritize sustainability and cost-efficiency.

In summary, Austria's construction landscape is moving towards more sustainable and modular approaches, which presents significant opportunities for innovative companies like Wohnwagon, enabling them to address the growing market demands for environmentally conscious housing solutions.

The Rationale Behind the Deal

The partnership with Epoona and Raiffeisen Beteiligungsholding represents a strategic opportunity for Wohnwagon to leverage operational expertise and financial resources to bolster growth. As the market shifts toward sustainable living, it is essential for Wohnwagon to harness these partnerships to expedite their expansion and improve their product offerings. By integrating new shareholders who bring a wealth of experience and funding capabilities, the company is poised for significant scaling.

This collaboration underscores the commitment to delivering sustainable housing solutions beyond niche markets. It aims at reaching a wider audience seeking quality, modular, and eco-friendly homes, ultimately fulfilling the increasing demand for affordable living spaces in the DACH region.

Information About the Investor

Epoona and Raiffeisen Beteiligungsholding are well-regarded investment firms focused on promoting sustainable values in the marketplace. Epoona, represented by founding partner Lothar Stadler, is dedicated to investing in companies that champion innovative solutions, particularly those contributing to the United Nations' Sustainable Development Goals (SDGs 11-13). Raiffeisen Beteiligungsholding brings extensive knowledge in managing investments while emphasizing economic and ecological sustainability.

Investors like Herbert Reiter, an investment manager at Raiffeisen, express confidence that their participation will significantly enhance Wohnwagon’s trajectory in the realm of high-quality and affordable housing. This supportive backing aims to fuel the company’s efforts to expand its reach and diversify its portfolio, which includes projects such as vacation apartments, hotels, and retail spaces.

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In my expert opinion, the partnership between Wohnwagon and its new investors represents a strategic investment with substantial potential for growth. The emphasis on modular construction aligns perfectly with current market trends favoring sustainable and efficient building methods. The rapid assembly times and transparent cost structure create a compelling proposition for consumers seeking affordable housing solutions without compromising quality.

Moreover, the commitment of Wohnwagon’s founders to maintain their involvement indicates strong leadership continuity, which is crucial for navigating the complexities of scaling operations. With the backing of seasoned investors, the company can draw on increased operational know-how to implement its growth strategies effectively.

Notably, Wohnwagon's focus on sustainability resonates with a growing consumer base prioritizing eco-friendly solutions, enhancing its market position in a competitive landscape. This trend bodes well for the company's future, as environmentally responsible choices become more mainstream.

Overall, this deal not only enhances financial stability but also positions Wohnwagon as a leader in the sustainable housing market, making it a strong candidate for continued success in an evolving industry landscape.

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Epoona and Raiffeisen Beteiligungsholding

invested in

Wohnwagon

in 2023

in a Growth Equity deal

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