Beechbrook Capital has invested in Give Me Cosmetics through eComplete, aiming to enhance GMC's growth potential in the expanding UK beauty market.
Target Information
Give Me Cosmetics (GMC), founded in 2017 and based in Liverpool, is among the UK’s fastest-growing beauty brands. The company specializes in hair, body, skincare, and beauty accessories, positioning itself as a social-first brand that resonates well with modern consumers. Its commitment to innovation and customer engagement has accelerated its growth trajectory in the competitive beauty industry.
Under the leadership of founders Dan Fletcher and Luke Mills, GMC has established a robust market presence. The brand's focus on quality products, combined with a strong digital and social media strategy, has attracted a loyal customer base, which bodes well for future expansion.
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Industry Overview
The UK beauty and cosmetics industry is a dynamic and rapidly evolving marketplace, valued at several billion pounds. It has shown resilience and adaptability, particularly in the face o
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eComplete
invested in
Give Me Cosmetics
in 2023
in a Growth Equity & Expansion Capital deal