Wind Point Partners invests in Assisi Pet Care Group to capitalize on the growth of the premium and natural pet food market in Europe.

Target Company Information

Wind Point Partners, a private equity firm based in Chicago, has announced its partnership with Assisi Pet Care Group Limited, a prominent producer of premium and natural pet foods and treats. Founded in 2020 and headquartered in Melton Mowbray, UK, Assisi specializes in both dog and cat offerings, with products available across the UK and Europe. The company operates two production facilities in Poland dedicated to natural treats and is known for its extensive range of branded and private label products, catering to leading customers in grocery, e-commerce, and pet specialty channels.

Assisi has established itself as a platform focused on acquiring, integrating, and nurturing leading pet food brands with strong reputations and significant growth potential. Under the leadership of Founder and CEO Peter Mangion, Assisi has achieved remarkable growth, highlighted by four successful acquisitions that have broadened its product range and geographic footprint.

Industry Overview in the UK

The pet care industry in the United Kingdom has been experiencing substantial growth, driven by increasing consumer awareness regarding animal health and nutrition. As pet ownership continues to rise, pet owners are

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Wind Point Partners

invested in

Assisi Pet Care Group Limited

in 2023

in a Growth Equity & Expansion Capital deal

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