MOTH, the UK's leading ready-to-drink cocktail brand, has secured a £4.6 million investment from ProVen VCTs to enhance its US expansion and solidify its market leadership.

Target Information

MOTH, the premier ready-to-drink (RTD) cocktail brand in the UK, has secured a substantial investment of £4.6 million, led by the ProVen VCTs. Over the past three years, MOTH has experienced remarkable growth, with its premium canned cocktails now available in over 3,000 supermarkets across the UK. Holding a commanding 41% share of the premium RTD category in the UK off-trade market, MOTH sees one of its products sold every seven seconds, underscoring its popularity and market penetration.

This funding round is strategically aimed at reinforcing MOTH’s leadership in the UK market, accelerating its expansion into the US, and scaling its team on both sides of the Atlantic. Following successful launches in Massachusetts and Florida in 2023, the company is set to establish its first US office, thereby broadening its operational footprint.

Industry Overview in the UK

The ready-to-drink cocktail segment has emerged as the fastest-growing drinks category in the UK since 2018, as per industry reports. Consumer trends indicate a marked shift towards convenient drin