EBRD has invested €33.9 million in Bielenda, a leading Polish cosmetics brand, in collaboration with private equity fund Innova/629 to support its growth and sustainability initiatives.
Information on the Target
EBRD has made a significant investment in Bielenda, a leading Polish cosmetics brand, committing €33.9 million alongside private equity fund Innova/629. This investment aims to bolster Bielenda’s product development and expansion strategies within the competitive cosmetics market. Founded in 1983, Bielenda has established a strong presence in the beauty industry, known for its innovative and natural beauty products.
The company offers a diverse range of products, including skin care, body care, and hair care lines. With a focus on sustainability and environmentally friendly ingredients, Bielenda aligns well with growing consumer demand for ethical and healthy cosmetics solutions.
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Industry Overview in Poland
The Polish cosmetics industry has experienced robust growth over the past decade, fueled by an increase in disposable incomes, changing consumer preferences, and a heightened focus on personal grooming and health. The ma
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EBRD
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Bielenda
in 2024
in a Other deal
Disclosed details
Transaction Size: $34M