DSG Consumer Partners has made a seed investment in Aire, a forward-thinking brand focused on redefining aging and incontinence products for seniors in Southeast Asia.
Information on the Target
We are pleased to announce our investment in Aire, a brand dedicated to transforming perceptions of aging and incontinence. Founded by CPG veteran Nivedita Venkateish, Aire primarily focuses on providing innovative solutions for seniors. Its inaugural product line, launched in Singapore in mid-2023, includes Adult Pull-Up Pants designed to be softer, more absorbent, and more effective than traditional alternatives.
Aire is not merely a product or a brand; it symbolizes a fundamental shift in how society views aging. The company is committed to ensuring comfort, security, and a higher quality of life for millions of senior citizens in Southeast Asia.
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Industry Overview in Southeast Asia
Southeast Asia is experiencing a significant demographic shift, with an aging population that is rapidly changing consumer spending dynamics. According to the World Health Organization (WHO), the percentage of individuals a
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DSG Consumer Partners
invested in
Aire
in 2023
in a Seed Stage deal