Target Company Overview
Greenitio is a Singapore-based startup founded in 2021 that specializes in the development of functional biopolymers derived from fungal chitosan. The company's innovative approach allows it to replace synthetic and petrochemical ingredients commonly used in the cosmetics and specialty chemicals industries with sustainable alternatives. Through its patented green chemistry process, Greenitio produces high-performance, bio-based polymers that offer functional benefits such as film formation, deep moisturization, and enhanced active ingredient delivery.
Greenitio's flagship product lines, including Chitosola™, Chitobe™, and Chitobela™, are multifunctional biopolymers that cater to skin, sun, and hair care applications. These products have been registered in the International Nomenclature of Cosmetic Ingredients (INCI) and the Inventory of Existing Cosmetic Ingredients in China (IECIC), showcasing their regulatory compliance and readiness for market entry.
Industry Overview
The cosmetics and specialty chemicals industries are undergoing a significant transformation as consumers and brands increasingly seek sustainable and eco-friendly products. In Singapore, as well as across the globe, there is a growing demand for alternatives to microplastics and harmful synthetic chemicals. This trend is driven by heightened awareness of environmental issues and the need for cleaner formulations that emphasize health and safety.
The global push toward decarbonization continues to shape the landscape of personal care and cosmetics, influencing companies to innovate in order to meet stringent environmental standards. Manufacturers are investing in research and development to find bio-based ingredients that can deliver effective results while minimizing their ecological footprint.
With regulators tightening laws against the use of certain synthetic materials and consumers favoring sustainable options, companies like Greenitio that can successfully pivot to sustainable solutions are well-positioned for growth. The shift to bio-based ingredients may offer businesses in this sector a significant competitive advantage and align with global sustainability goals.
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Rationale Behind the Deal
Information about the Investor
SGInnovate is a government-backed organization based in Singapore dedicated to building the Deep Tech ecosystem. The firm focuses on investments, talent development, and community building, aiming to foster the translation of emerging technologies into viable market solutions. With a strong track record of supporting innovative startups, SGInnovate is committed to championing companies like Greenitio that prioritize sustainability and technological advancement.
Better Bite Ventures, another investor participating in this funding round, is an early-stage venture capital firm keen on nurturing innovations in food, agriculture, and climate technology across the Asia Pacific. Their support emphasizes the broader potential of Greenitio's products to replace harmful materials not just in cosmetics, but across various sectors, including food packaging.
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This deal marks an exciting development in the realm of sustainable materials, with Greenitio positioned as a potential leader in replacing harmful ingredients with eco-friendly alternatives. The increasing legislative restrictions around microplastics underline the urgency for solutions that Greenitio offers, making this investment timely and strategic.
Moreover, Greenitio’s focus on scalability and regulatory readiness enhances its attractiveness to both investors and partners who seek to align with sustainable practices. The company’s strong technological foundation and innovative biography suggest not only high relevance but also the potential for significant returns as demand for clean, sustainable ingredients grows in the coming years.
As industries worldwide move towards decarbonization and sustainable practices, Greenitio is well-equipped to capitalize on this shift. Given the initial traction it has garnered and the profile of its investors, it appears poised for sustained growth and market penetration across various sectors.
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SGInnovate
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in 2025
in a Seed Stage deal
Disclosed details
Transaction Size: $2M