AngelCentral successfully leads a syndicate investment into Aire, a company redefining incontinence care in Southeast Asia, aiming to enhance dignity and comfort for ageing adults.

Information on the Target

Aire, a modern consumer brand, is transforming incontinence care across Southeast Asia. Founded by Nivedita Venkateish, Aire offers innovative adult pull-up pants that emphasize comfort, discretion, and confidence. The brand is committed to changing societal perceptions surrounding ageing and incontinence, and enhancing the quality of life for individuals affected by these issues.

With approximately 400 million people globally experiencing incontinence, including nearly 40% of Singaporeans, the need for dignified and effective solutions is significant. Aire aims to address this pressing demand by providing products that marry functionality with an aesthetic appeal, thus rejuvenating the lives of millions.

Industry Overview in Southeast Asia

The incontinence care industry is rapidly evolving, particularly within the context of the silver economy. As the aging population grows, so do the demands for products that cater to their specific needs. Traditionally, i