Advantage Partners has transferred all shares of Ionic Co., Ltd. to DS Solution Co., Ltd., enhancing the latter's offerings in the dental prevention market in Japan.

Target Company Overview

Advantage Partners, through its fund (hereafter referred to as 'AP Fund'), announced the transfer of all shares of Ionic Co., Ltd. (hereafter referred to as 'Ionic') to DS Solution Co., Ltd., a special purpose company funded by Dentas Co., Ltd. and Shiken Co., Ltd., effective June 28, 2021.

Ionic, founded in 1977, specializes in the manufacturing and sales of oral care products. Its flagship product, the Ion Toothbrush 'Kiss You', utilizes negative ions to provide superior plaque removal capabilities, while its replaceable brushes ensure economic use. Recently, Ionic has launched additional products such as the Ion Toothbrush 'IONIC' and 'IONPA', continuously delivering new value to consumers in the dental prevention sector.

Industry Overview in Japan

The oral care market in Japan has been experiencing steady growth, fueled by a rising awareness among consumers regarding oral health. High-performance and value-added products are increasingly leading ma