Advantage Partners has invested in Quality First through The Cosmetics Group to bolster growth in the Japanese skincare market.

Target Company Information

Advantage Partners Co., Ltd. has completed an investment in Quality First through its special purpose company, The Cosmetics Group. Quality First is a leading player in the sheet mask market, specializing in the planning and sales of skincare products such as sheet masks and serums. The company emphasizes the use of preservative-free ingredients and high-concentration components, resulting in strong customer loyalty. Its flagship product line, the "Derma Laser" series, is now available in approximately 90% of drugstores nationwide, establishing itself as a staple in the skincare industry.

Moving forward, Advantage Partners aims to strengthen the management foundation that the founder has built over the years while actively pursuing growth strategies such as aggressive marketing and new SKU development. This commitment is expected to foster the sustainable development of Quality First in the skincare market.

Industry Overview in Japan

Japanese cosmetics are highly regarded both domestically and internationally; however, consistently developing new, high-quality products that resonate with consum