Globetrotter Group AG has acquired a majority stake in bike adventure tours GmbH to expand its niche cycling tour offerings and capitalize on the growing adventure tourism market.

Information on the Target

The bike adventure tours GmbH, based in Affoltern am Albis, is a leading Swiss operator specializing in cycling and mountain biking tours globally. The company offers a diverse portfolio, encompassing both group and individual tours across more than 40 countries. Their offerings range from leisurely cultural cycling journeys to challenging extreme biking expeditions, setting them apart in the niche market of cycling travel.

Founded by Chris and Andi Schnelli, bike adventure tours employs a team of six office staff and 50 travel guides who support diverse biking groups. The recent acquisition by Globetrotter Group AG aims to consolidate their market position and enhance their service offerings through shared resources and expertise.

Industry Overview in Switzerland

The travel and tourism industry in Switzerland has been steadily evolving, with an increasing demand for unique and personalized experiences. The rise of adventure and niche tourism has gained momentum as tourists seek out