Liberta Partners has acquired the leading Swiss e-commerce company DeinDeal AG from Ringier to enhance its growth within the market.

Information on the Target

Liberta Partners, based in Munich, has acquired DeinDeal AG, a leading Swiss e-commerce company, from Ringier as of July 2, 2024. Ringier has held a majority stake in DeinDeal since 2015. Established in 2010, DeinDeal has become a prominent online marketplace in Switzerland, specializing in categories such as fashion, home and living, travel, and lifestyle products and services.

DeinDeal operates through its website, www.deindeal.ch, and offers exclusive flash sales featuring daily deals. With locations in Zurich and Geneva, the company generated over CHF 100 million in revenue in 2023, positioning it among the top 10 e-commerce platforms in Switzerland. It has successfully delivered over one million packages nationwide each year within two days, ensuring a rapid and reliable service for its customers.

Industry Overview in Switzerland

The Swiss e-commerce sector has experienced significant growth in recent years, driven by a shift in consumer behavior towards online shopping. The COVID-19 pandemic accelerated this trend, prompting many companie