MICE DESK has secured a multi-million investment from D11Z Ventures and Scalehouse Capital to enhance its technological solutions and address staffing shortages in the MICE sector in Germany.
Target Information
MICE DESK, a leading German provider of specialized personnel and innovative solutions in the Meetings, Incentives, Conventions, and Events (MICE) sector, has secured a seven-figure investment from D11Z Ventures, the family office of Lidl founder Dieter Schwarz, and Scalehouse Capital. This strategic partnership will enable MICE DESK to expand its technological platform and assist hotels in effectively and economically addressing the staffing shortages plaguing the industry.
The MICE sector generates over €114 billion in annual revenue in Germany alone, according to a study by the Research Institute for Exhibition and Live Communication. A significant portion of this revenue is attributed to hotels, which serve as venues for numerous domestic and international meetings, conferences, and events. Despite its economic importance, this market faces substantial challenges, particularly in sourcing qualified personnel.
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Industry Overview in Germany
The German MICE industry is characterized by its immense economic impact and the diverse array of events it encompasses. From corporate conventions to large-scale exhibitions, the sector is vital for the hospitality industry, especially for hotels t
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