Investment Announcement

Ramallah, Palestine (17/03/25) – Ibtikar Fund is pleased to announce its investment in MENA Analytics, an innovative market research and data analytics company that is transforming how businesses in the MENA region access and utilize market intelligence. With a strong foundation in Palestine and plans for regional expansion, MENA Analytics leverages artificial intelligence and advanced analytics to provide small and medium-sized enterprises (SMEs) with cost-effective, data-driven insights.

MENA Analytics: Revolutionizing Market Research

MENA Analytics is redefining market research in the region by offering AI-enhanced tools for data collection, analysis, and visualization. Unlike traditional consulting firms that dominate the space with expensive and time-consuming research, MENA Analytics delivers fast, scalable, and affordable solutions tailored to the needs of SMEs.

The company’s innovative platform includes:

• Survey Tools: Customizable surveys powered by AI-driven analysis for real-time insights.
• Market Intelligence Dashboards: Interactive, sector-specific dashboards providing businesses with up-to-date market trends, competitor analysis, and consumer behavior insights.
• Quota Manager & Panels: AI-powered tools that generate high-quality research samples and efficiently manage survey quotas.
• Automated Analytics: Providing clients with essential KPIs and metrics needed to understand their market quickly, accurately, and affordably through AI-powered automated analytics tools.

Industry Overview in the MENA Region

Despite the presence of major international market research firms like Nielsen and Ipsos, the focus remains primarily on larger enterprises in developed markets, often neglecting SMEs in the MENA region. Local consulting firms typically offer research that is costly, slow, and limited in scope, leaving a significant gap in the market.

MENA Analytics aims to bridge this gap by combining deep regional expertise with cutting-edge AI technology, thereby making high-quality research more accessible and actionable for SMEs. By utilizing automation and AI-driven analytics, MENA Analytics significantly reduces both the cost and time required to deliver market insights, thereby equipping businesses in the region with a competitive edge.

The need for cost-effective market research solutions in the MENA region is greater than ever, with many SMEs seeking to enhance their decision-making processes through data-driven insights. The local market landscape is characterized by rapid digital transformation, further necessitating advanced analytical tools that can keep pace with changing market dynamics.

As companies increasingly recognize the value of data in driving strategic decisions, the demand for integrated analytics solutions is expected to grow significantly, positioning MENA Analytics favorably for continued expansion.

The Rationale Behind the Deal

The investment from Ibtikar Fund will enable MENA Analytics to enhance its AI-driven analytics capabilities and scale operations to serve a broader market. By securing this funding, MENA Analytics is better positioned to execute its strategy for regional expansion into markets like Jordan and Saudi Arabia.

About Ibtikar Fund

Ibtikar Fund is Palestine’s only venture capital fund, dedicated to investing in Palestinian founders building web- and mobile-based companies in the MENA region. Managed by partners Habib Hazzan and Ambar Amleh and based in Ramallah, the fund plays a crucial role in fostering the growth of innovative technology-driven companies.

View of Dealert

The investment in MENA Analytics represents a promising opportunity for Ibtikar Fund, given the growing demand for market research and analytics in the MENA region. This deal addresses a significant market gap and positions MENA Analytics as a leader in democratizing data access for SMEs. By leveraging AI technology, the company stands out from traditional research firms that have failed to cater to smaller enterprises effectively.

Furthermore, MENA Analytics is well-positioned for success with its unique platform and a clear mission to empower businesses through data-driven insights. The expansion into neighboring markets such as Jordan and Saudi Arabia will likely enhance its growth prospects and client base.

However, potential investors should remain mindful of the challenges inherent in the rapidly evolving tech landscape and competition from both international firms and emerging local players. That said, MENA Analytics' innovative approach, combined with the backing of Ibtikar Fund, marks it as a strong investment opportunity.

Ultimately, if MENA Analytics can maintain its growth momentum and effectively scale its operations, the investment could yield substantial returns for Ibtikar Fund, simultaneously contributing to the broader MENA market development.

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