Target Information

Hammerjobs is an innovative HR-Tech startup co-founded by Luisa Schmitt and Max Jünger in 2020. The company specializes in efficiently recruiting skilled workers for craftsmanship industries, providing bespoke solutions that include creating image videos and quizzes for potential applicants, as well as targeted advertisements on popular platforms such as Facebook and Instagram. Since its inception, Hammerjobs has demonstrated significant success, generating 99 applications and securing three hires within just 30 days.

As of February 1, 2022, Hammerjobs has become a part of allygatr, a company builder known for successfully establishing HR-Tech firms, including Searchtalent. The incorporation into allygatr marks the fifth venture for the company builder, highlighting Hammerjobs' ambitions to develop a comprehensive personnel solution specifically tailored for the skilled trades and industrial sectors.

Industry Overview in Germany

The skilled labor shortage is a pressing issue in Germany, particularly affecting the craftsmanship sector. A recent study by the Competence Center for Skilled Labor (Kofa) at the Institute of German Economy (IW) revealed a shortfall of approximately 65,000 skilled workers in 2020. This trend is exacerbated in smaller businesses that often struggle to attract the necessary workforce to meet demand.

Many small and medium-sized enterprises have reported losing valuable contracts due to an inability to find the requisite staff. This has become an even more pressing challenge as the workforce demographics continue to shift, and the demand for skilled vocational training has increased. The crisis is expected to deepen in the coming years, particularly in trades that are essential for maintaining infrastructure and providing essential services.

Amidst this crisis, the digital transformation of recruitment processes is becoming vital. Employers are increasingly looking for innovative and efficient ways to attract talent, requiring simplified and targeted recruitment strategies that can adapt to the needs of a rapidly changing labor market.

In this context, digital solutions like those offered by Hammerjobs are becoming indispensable, enabling companies to reach passive candidates and provide a smooth, engaging recruitment process. As the craft sector faces unique challenges, tailored digital solutions will play a crucial role in meeting their workforce needs.

Rationale Behind the Deal

The partnership between Hammerjobs and allygatr presents a strategic move to address the urgent recruitment needs within the craftsmanship sector. By combining Hammerjobs' innovative recruitment methods with allygatr's expertise in HR technology and company building, the collaboration aims to facilitate cost-effective, legally compliant recruitment solutions specifically designed for small to medium-sized enterprises.

The founders identified a gap in the market for efficient HR practices geared toward smaller companies that often lack the necessary resources and knowledge required to navigate complex HR systems. The development of a unified personnel solution will not only streamline the recruitment process but also empower businesses to secure the talent essential for their growth and sustainability.

Information About the Investor

allygatr, founded by Benjamin Visser in 2012, focuses on transforming the future of HR by creating innovative digital solutions for recruitment and human resource management. The company invests in emerging HR startups and provides the necessary support to help them establish themselves as market leaders.

Currently, allygatr oversees five ventures, including Searchtalent, which offers active sourcing solutions at a fixed price, and Recunited, which matches applicants with teams based on shared values. This diverse portfolio highlights allygatr's commitment to fostering innovation within the HR landscape and addressing the evolving challenges faced by businesses in recruiting and retaining talent.

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From an investment perspective, Hammerjobs presents a compelling opportunity given the current labor shortages in the craftsmanship sector and the innovative solutions it puts forth. The collaboration with allygatr is likely to enhance Hammerjobs' capabilities, allowing them to capture a greater share of the market and solidifying their position as a key player in the industry.

The startup's ability to generate significant results in a short timeframe speaks volumes about its potential for scalability and impact. By developing a comprehensive recruitment solution, Hammerjobs is poised to alleviate some of the strains that businesses currently face in attracting skilled labor.

Moreover, the backing from allygatr provides Hammerjobs with valuable resources and strategic insights, which can accelerate its growth trajectory in a competitive landscape. Given that the skilled labor shortage is projected to worsen, the timing of this investment could not be more advantageous.

Overall, the deal represents a strategic partnership that aligns perfectly with market needs. If Hammerjobs successfully develops its all-in-one personnel solution as planned, it stands to offer considerable value not only to its clients but also to its investors.

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