Information on the Target

Heynanny, founded in 2022 by Anna Schneider and Julia Kahle, is a B2B Human Resource Tech startup focused on bridging the childcare gap. The platform enables employees to book vetted childcare providers on short notice, thereby improving the balance between work and family responsibilities. In its recent oversubscribed Seed round, the company successfully raised €1.6 million, which will help support its expansion plans into Austria.

The service offered by Heynanny also includes financial incentives for companies to subsidize childcare hours, making it an attractive solution for improving employee satisfaction and reducing absenteeism. With the impending expansion into senior care services planned for Autumn 2023, Heynanny aims to cover the entire lifecycle of care for employees.

Industry Overview in Austria

The childcare sector in Austria is experiencing significant demand as companies increasingly recognize the necessity of supporting their employees' family needs. The administrative challenges around using available financial benefits often prevent organizations from providing adequate support. Notably, companies could leverage a tax benefit of €600 per employee each year dedicated to care services, which remains largely untapped due to bureaucratic hurdles.

There is also a growing trend towards remote work and flexible schedules, which has heightened the need for reliable childcare solutions. The Covid-19 pandemic amplified these challenges, as many parents struggled with sudden closures of childcare facilities. Recognizing this issue, employers are seeking partnerships with innovative startups like Heynanny to offer tangible support to their workforce.

In this dynamic landscape, Heynanny stands out as a timely solution addressing the urgent childcare challenges faced by modern families. As it prepares to enter the Austrian market, the startup aims to assist both families and organizations in providing quality childcare solutions and improving work-life balance.

The Rationale Behind the Deal

The investment by Czernin · Godulla · Sellier GmbH in Heynanny is driven by a commitment to supporting ventures that create a positive social impact. After the initial pitch, the founders quickly impressed investors during their virtual meetings, leading to a swift decision to invest. The funds raised will empower Heynanny to expand its offerings and enter the Austrian market, where there is a significant need for improved childcare services.

This partnership aligns with Czernin · Godulla · Sellier's mission of backing companies that contribute positively to society, making Heynanny an ideal fit in their portfolio.

Information about the Investor

Czernin · Godulla · Sellier GmbH is a prominent impact investor based in Mönchengladbach, Germany, and St. Koloman, Austria. The firm specializes in investments that yield social or ecological benefits while promoting sustainable business practices. They strive to support startups that focus on higher and regenerative purposes, allowing for both financial and societal returns on investment.

This investment firm prides itself on combining social responsibility with economic success, offering a unique perspective to their portfolio companies, including Heynanny, as they progress in their growth journeys. Their extensive experience and network will be invaluable as Heynanny prepares to tap into the Austrian market.

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The partnership between Heynanny and Czernin · Godulla · Sellier represents a promising investment opportunity. The impact investor values socially responsible ventures, and Heynanny addresses a critical need in the childcare market, making it a compelling choice. With the growing recognition of work-family balance emphasized by the pandemic, Heynanny's services are likely to see increased demand, enhancing its scalability.

Furthermore, the strong financial backing from well-known investors in the HR space, as well as the pending expansion into senior care services, bolsters the company’s position for future growth. The startup's ability to offer tailored solutions to various industries ensures it can adapt to a wide range of client needs.

The expertise and guidance from Czernin · Godulla · Sellier will further accelerate Heynanny's growth and market penetration. With the increasing urgency for effective childcare solutions, this investment not only supports a profitable business model but also contributes positively to society by relieving caregivers and employers alike.

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