Target Company Information

Hunting Land Rentals By Owner, Inc. (HLRBO), based in Brainerd, Minnesota, provides an innovative online platform that connects hunters with landowners across the United States. The platform facilitates the leasing of hunting land, streamlining the process for both parties and enhancing the overall hunting experience.

Founded by Heath Schubert, HLRBO has quickly gained traction in the outdoor recreation space, showcasing impressive growth and user adoption since its inception. The company aims to continue expanding its reach and improving its services as it bridges the gap between landowners willing to lease their land and hunters seeking accessible and quality hunting opportunities.

Industry Overview

The outdoor recreation industry in the United States has witnessed significant growth in recent years, driven by increasing participation in activities like hunting and fishing. As more individuals seek immersive experiences in nature, the demand for outdoor recreational land has surged. The hunting sector, in particular, is fueled by the desire for both traditional and new hunters to access diverse hunting landscapes, contributing to a dynamic marketplace.

In Minnesota, a state with rich hunting traditions and abundant natural resources, the leasing of hunting land has become increasingly popular. With vast wilderness areas and a robust population of game species, Minnesota presents a favorable environment for hunters and landowners. The state's outdoor economy is a critical driver of local economies, creating jobs and stimulating related businesses.

Moreover, technological advancements have opened new avenues for participants in the hunting ecosystem. Platforms like HLRBO are revolutionizing how hunters connect with landowners, fostering a community that promotes responsible land use while maximizing accessibility for hunters. The integration of mobile technology further enables hunters to access information and streamline their search for available hunting lands.

Rationale Behind the Deal

The recent $1 million Seed funding round for HLRBO, led by Great North Ventures, serves as a strategic investment to enhance the company’s growth trajectory. The funds are earmarked for expanding the landowner base, improving outreach to hunters, and developing a mobile application to elevate user engagement.

Great North Ventures recognized HLRBO's potential within the outdoor recreation sector, citing the significant market opportunities available as hunting becomes increasingly popular among a diverse consumer base. The backing from reputable investors indicates strong confidence in HLRBO’s business model and long-term vision.

Investor Information

Great North Ventures, the lead investor in HLRBO's Seed round, is known for its focus on early-stage companies with high growth potential. The firm has a history of backing disruptive businesses in the technology and consumer sectors. Rob Weber, Managing Partner at Great North Ventures, brings invaluable experience to the table, having scaled a successful consumer internet business in the past.

Other notable investors in this funding round include Comeback Capital, Gopher Angels, and Right Side Capital. These investors are recognized for their extensive networks and ability to support companies with growth strategies, particularly in the Minnesota region.

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HLRBO’s investment round is seen as a promising opportunity for both investors and the company itself. With a well-defined business model and clear market demand, HLRBO has positioned itself in a niche segment of the outdoor recreation industry that promises potential for substantial growth. The outdoor industry is constantly evolving, and companies that leverage technology effectively are likely to capture greater market share.

Expert opinion suggests that HLRBO’s innovative approach to connecting hunters with landowners can help mitigate accessibility issues within the hunting community, simultaneously benefiting landowners who wish to monetize their unused land responsibly. Given the industry's history and the burgeoning interest in outdoor activities, investments like this will likely yield significant returns in the coming years.

Additionally, the company’s plans to launch a mobile application are expected to enhance user experience further, giving HLRBO a competitive edge in attracting both hunters and landowners. As the demand for technology-driven solutions grows in the hospitality sector, HLRBO's ability to adapt and innovate will be crucial in maintaining and expanding its market leadership.

Overall, the funding from esteemed investors, coupled with HLRBO’s strategic vision and market positioning, bodes well for its future success and operational scalability within the outdoor recreation market.

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Great North Ventures

invested in

Hunting Land Rentals By Owner, Inc.

in 2024

in a Seed Stage deal

Disclosed details

Transaction Size: $1M

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