Courir acquires Naked Copenhagen, aiming to become the leading destination for women's sneakers in Europe.
Target Company Overview
Founded in 1980, Courir began as a retailer of high-quality running shoes, opening its first store in Paris. Over the years, it has evolved into a leading player in the sneaker fashion market, establishing itself as a go-to destination for trendy lifestyle sneakers in France. The company has effectively leveraged its Parisian cultural heritage to curate the latest fashion inspirations, ensuring its clientele stays abreast of current trends.
Courir's strategy places a significant emphasis on women, reflected in both its in-store and online shopping experiences. The brand positions itself as the premier choice for female consumers, offering concept stores tailored to their needs and collaborations designed specifically for them. This focus has strengthened Courir's identity as a leader in the sneaker industry for over four decades.
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Industry Overview
The sneaker market in France has shown remarkable growth, driven by the increasing popularity of casual fashion and lifestyle branding. With a diverse range of consumers seeking stylish yet comfortable f
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Courir
invested in
Naked Copenhagen
in 2021
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