C&C Références has acquired Humac, Denmark's leading Apple reseller, as part of its strategy to strengthen its presence in the European market.
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C&C Références, established in 2001, is a leading distributor of Apple products in Italy, focused on expanding its international footprint across European markets. The company, headquartered in the Apulia region, currently operates over 100 retail locations and employs around 1,200 individuals throughout Europe. C&C is particularly recognized for its expertise in Apple distribution within the education sector, having been awarded the Apple Education Rising Star title in 2019.
As part of its strategic expansion, C&C has successfully acquired Humac, Denmark's premier Apple reseller and the only Apple Premium Partner in the country. With 15 retail locations and extensive experience in both B2C and B2B sectors, Humac significantly enhances C&C's presence in the European market.
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Industry Overview in Denmark
The retail sector in Denmark is characterized by a high level of consumer digital engagement, enhancing the demand for quality technology products. As consumers continue to prioritize tech goods, espe
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