CRAN has invested $100,000 in The Lite Sleeper, a West Virginia-based startup creating innovative sleeping gear for outdoor enthusiasts.

Target Company Overview

The Lite Sleeper, a startup founded in 2023 by University of Charleston graduates Dustin and Summer Ward, aims to revolutionize sleeping gear for camping and hiking enthusiasts. Their motto, "carry as little as possible, but choose that little with care," encapsulates their commitment to minimizing bulk while maximizing functionality in sleep solutions. The company's offerings include both sleeping gear and a clothing line designed for outdoor activities.

Dustin Ward, who holds a B.S. in Organizational Leadership, brings unique insights to the business, drawing on his 12 combat deployments in Special Operations. Summer Ward complements this expertise with a background in personal training and experience in pediatric healthcare. The couple's combined experiences inform the design and purpose of their products, which are aimed at enhancing comfort and usability in various environments, including camping and military operations.

Industry Overview in West Virginia

West Virginia has been showcasing a growing entrepreneurial ecosystem, particularly in the outdoor recreation sector. This industry has seen a surge in interest, driven by increased