M13 leads a $5 million seed investment in Sitch, an AI-driven dating startup co-founded by Bumble and Snap alumni, aiming to revolutionize personalized matchmaking in the dating industry.

Target Information

M13 has taken the lead in a $5 million seed investment in Sitch, an innovative AI-driven dating startup co-founded by Nandini Mullaji and Chad DePue, both of whom have impressive backgrounds with Bumble and Snap, respectively. Sitch has developed an artificial intelligence voice matchmaker that aims to replicate the personalized matchmaking services similar to those provided by Sima Aunty from the Netflix series 'Indian Matchmaking.' The round also saw participation from prominent investors, such as a16z and notable angel investors including Jeremy Liew, Anton Levy, Vanessa Larco, and Mercedes Bent.

The unique selling point of Sitch lies in its ability to create a more personalized dating experience through artificial intelligence, allowing users to connect on a deeper level than traditional dating apps facilitate.

Industry Overview in the United States

The dating app sector is experiencing a significant transformation, fueled by the introduction of AI technologies that enhance user experience and personalization. Currently, the industry is projected to grow at an annual rate of approxima

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M13

invested in

Sitch

in 2024

in a Seed Stage deal

Disclosed details

Transaction Size: $5M

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