Cendyn acquires PUSHTech to enhance its customer relationship management capabilities, aiming to empower hoteliers through advanced technology and innovation.

Target Information

Cendyn, a leader in digital transformation within the hospitality sector, proudly announces its acquisition of PUSHTech, an innovative provider of customer relationship management (CRM) services and marketing automation technology for hotels. This acquisition marks a significant strategic move as Cendyn aims to enhance its offerings in the CRM domain, focusing on guest relationship building and revenue optimization.

PUSHTech is recognized for its cloud-based customer data platform (CDP) and CRM solutions, which streamline marketing automation, guest journey management, and sales processes within the hospitality industry. The platform is designed on a cutting-edge technology infrastructure, enabling hotels to unify and manage their guest databases effectively, thereby enhancing direct bookings, fostering guest loyalty, and automating communication via diverse channels such as email, SMS, and social media.

Industry Overview in Spain

The hotel and hospitality industry in Spain is experiencing a notable transformation, driven by the increasing demand for personalized guest experiences and enhanced loyalty prog