Celero Capital has agreed to acquire a majority stake in Sporty Group, a leading Norwegian fitness provider, aiming to enhance growth and strengthen its market position in the Nordic region.
Information on the Target
Sporty Group is a prominent fitness and training services provider in Norway, operating over 90 gyms and employing more than 1,300 staff members. With a customer base of approximately 130,000 members, Sporty has built a strong brand reputation through its commitment to quality fitness experiences and a community-focused approach. The company offers flexible membership models to accommodate a diverse clientele, which has contributed to its loyal customer following.
Under the leadership of its management team, Sporty Group is poised for further expansion in the competitive fitness market. The acquisition by Celero Capital aims to bolster its growth strategy, enhancing operational capacity and market penetration within the Nordic region.
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Industry Overview in Norway
The fitness industry in Norway has experienced significant growth in recent years, driven by increasing health awareness and lifestyle changes among the population. This trend is supported by a rising interest in wellness
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Celero Capital
invested in
Sporty Group
in 2025
in a Buyout deal