Alligo AB has acquired Workwear AS, a leading supplier of workwear and safety apparel, to enhance its market position and product offerings in Norway.

Target Company Information

Alligo AB (“Alligo”) has entered into an agreement to acquire all shares of Workwear AS (“Workwear”). Workwear is a comprehensive supplier of workwear, promotional clothing, safety gear, fall protection equipment, and tools. The company boasts two retail outlets, located in Ryen (Oslo) and Gjøvik. Workwear sources high-quality products from leading suppliers in Norway and Denmark, including brands such as Helly Hansen, Snickers, Engel, Blåkläder, Portwest, and Sievi, among others. Additionally, the company offers customization options by printing logos on clothing according to client specifications. Currently, Workwear employs nine dedicated staff members and generated revenue just shy of NOK 27 million, with an operating margin of approximately 7% in 2023.

Industry Overview in Norway

The workwear and safety clothing industry in Norway has seen steady growth, driven by increasing safety regulations and a heightened focus on workplace safety across various sectors. The demand for quality and compliant work attire has escalated, particularly within industries such as construction, manufacturing, and healthcare, where safety is a top priority. As companies strive to ensure the well-being of their employees, the need for reliable suppliers has become crucial.

Additionally, the competitive landscape in this industry has intensified, with numerous players vying for market share. Companies that can offer a diverse range of products while ensuring high quality and compliance wi