Cèdre has invested alongside the founders and Quilvest in Les Petits Culottés, a French eco-friendly baby product brand, aiming to support its growth in France and internationally.

Information on the Target

Founded in 2019 by Matthieu Batteur and Johan Bonnet, Les Petits Culottés is a French brand specializing in natural and eco-friendly diapers and organic infant milk sold via a subscription model. The company focuses on providing high-quality products that exceed market standards while maintaining competitive pricing through a fabless model and direct-to-consumer distribution.

Les Petits Culottés is dedicated to minimizing its ecological footprint by utilizing local sourcing and ensuring product quality through quarterly toxicological reports conducted by an independent laboratory. This commitment to sustainability and quality positions the brand favorably in an increasingly environmentally conscious market.

Industry Overview in France

The French market for organic and eco-friendly baby products has seen significant growth in recent years, largely driven by rising consumer awareness around healt