Catalyst Romania has invested EUR 2.3 million in Footprints AI, a Romanian retail media platform aimed at optimizing advertising and customer engagement.

Information on the Target

Footprints AI is a retail media platform based in Romania that specializes in optimizing advertising strategies and enhancing customer engagement. The platform utilizes advanced analytics to provide retailers with insights, enabling them to effectively target their audience and improve overall marketing efficiency.

By leveraging data-driven approaches, Footprints AI helps businesses increase their return on investment through tailored advertising solutions that respond to evolving consumer behaviors. The company is positioned to play a pivotal role in the fast-growing retail media sector in Romania.

Industry Overview in Romania

The retail media industry in Romania is experiencing significant growth, driven by the increasing digitization of shopping experiences and the rising importance of data in marketin

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Catalyst Romania

invested in

Footprints AI

in 2025

in a Seed Stage deal

Disclosed details

Transaction Size: $2M

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