Bloom & Wolf, an Amsterdam-based luxury silk flower company, has raised €1.4M in a pre-seed funding round to expand its sustainable floral offerings through alternative purchasing and rental models.

Information on the Target

Bloom & Wolf, a luxury silk flower company based in Amsterdam, has successfully raised €1.4 million in a pre-seed financing round. This innovative company focuses on creating sustainable luxury silk flowers as an alternative to traditional flowers, addressing issues related to cost, maintenance, and environmental impact.

Founded by Gwen van de Pas, Bloom & Wolf aims to transform the floral gifting experience. The brand offers customers the option of one-off purchases or a rental model, emphasizing sustainability without compromising aesthetics or quality.

Industry Overview in the Target’s Specific Country

The floral industry in the Netherlands, part of the broader Western European market, is valued at approximately €34 billion. The country is renowned for its vibrant flower culture, includi