Parfumado Group has successfully raised €3.2 million in a pre-series A funding round, enabling its aspirations to lead the European perfume and beauty sampling market while enhancing its innovative offerings.

Target Information

Parfumado Group, established in late 2017 by siblings Martijn and Floor van Rooy, is a rapidly growing online platform specializing in perfume and beauty sampling. The company has recently secured €3.2 million in a pre-series A funding round, raising its total investment to €4.5 million. Parfumado is positioned as a facilitator between beauty brands and consumers, using a direct-to-consumer (B2C) subscription model alongside a business-to-business (B2B) sampling platform. This innovative approach has attracted partnerships with renowned companies such as L’Oréal, Rituals, LVMH, and COTY.

Based in Amsterdam, the company primarily serves customers in the Netherlands and Belgium, with ambitions to expand internationally. Parfumado aims to become the leading player in the European perfume sampling market by increasing its geographic footprint and enhancing its service offerings.

Industry Overview

The beauty industry is undergoing a significant transformation, especially in Europe, driven by the digitalization trend accelerated by the COVID-19 pandemic. Where only 15% of perfume purchases occurred onl