CAFETEX SA has acquired a majority stake in BEANIES THE FLAVOUR CO. LTD, aiming to enhance their flavored coffee product offerings and explore new market opportunities.

Target Company Information

CAFETEX SA, a prominent Greek coffee roasting company, has recently acquired a majority stake in BEANIES THE FLAVOUR CO. LTD, a UK-based company known for its innovative flavored instant coffee products. This acquisition agreement was signed on April 19, 2023, in Athens and represents a strategic alignment between the two firms that share common goals in product offerings. The partnership is expected to generate significant synergies, enhancing the market presence of both companies.

Beanies, operating from Faverdale North near Darlington, boasts a decade of expertise in producing distinctive flavored coffee, with offerings that include unique flavors like sticky toffee pudding and jam doughnut. Their products are widely available in leading UK supermarket chains, such as Sainsbury’s, Aldi, Lidl, and Home Bargains, and they are looking to expand their reach internationally into markets including Japan, Saudi Arabia, the USA, and Malta.

Industry Overview in Greece

The coffee industry in Greece is thriving, with a reputation for high-quality products and a vibrant café culture. Greek-owned companies like Cafetex thrive in a competitive environment, characterized by diver