Ardenton Capital Corporation has formed a strategic partnership and made an equity investment in Food Innovations Baking Group, enhancing its position in the UK home baking market.

Target Information

Ardenton Capital Corporation has announced a strategic partnership and equity investment in Food Innovations Baking Group, headquartered in Manchester, UK. Founded in 2004, Food Innovations specializes in manufacturing a wide array of home baking products and has grown significantly, employing over 250 staff across five locations and generating revenues exceeding £34 million (approximately C$58 million). This deal encompasses the acquisition of several brands, including Doric Cake Crafts, Doric Crimped, Doric FPD, and Food Innovations itself.

The company's growth trajectory has been bolstered by strategic acquisitions and investments in new technologies, which facilitate the production of innovative cake craft items, decorations, packaging products, and more. Ardenton's collaboration with the existing management team—comprising Group Finance Director Bruce Murray, Group Operations Director Simon Woodhouse, and Sales & Commercial Director Robert Brace—will enable Food Innovations to pursue further acquisitions and foster organic growth.

Industry Overview

The home baking industry in the UK has shown robust growth in recent years, driven by increasing consumer demand for personalized and unique baking experiences. This trend has been particularly influenced by reality baking competitions and social media, which