Bluestone Equity Partners invests $20 million in Qloo to enhance its AI-driven consumer preferences platform and support expansion into new industry verticals, particularly in sports.

Target Information

Qloo is a preeminent Artificial Intelligence (AI) platform centered on consumer tastes and preferences, headquartered in New York City. The company has developed a sophisticated AI-powered intelligence engine, referred to as Taste AI, which interprets highly accurate behavioral data about consumer interactions with over half a billion lifestyle entities, spanning brands, media, sports, live events, film, travel, and dining. Since its inception over a decade ago, Qloo has cultivated an extensive data set and refined its applied-AI technology, enabling businesses to comprehend and forecast consumer preferences while respecting customer privacy.

Qloo's proprietary models are designed to detect trillions of connections at remarkable speed, assisting a diverse range of enterprises—from local businesses to global brands—in enhancing decision-making and personalizing customer interactions in real-time without utilizing personally identifiable information. With a flexible Application Programming Interface (API) and plans for a no-code self-service interface, Qloo empowers businesses worldwide to deepen their insight into customer interests, facilitating revenue growth through innovative products and improved customer engagement.

Industry Overview

The global Sports, Media, and Entertainment industry is undergoing rapid transformation, driven by digital innovation and shifting consumer preferences. This sector has seen exponential growth and diversification over the past dec