Mediafly has secured an $80 million investment from BIP Ventures to enhance its revenue enablement platform designed specifically for large enterprises.

Information on the Target

Mediafly, a revenue enablement platform based in Chicago, has recently secured an $80 million investment, led by BIP Ventures, along with contributions from Boathouse Capital and internal investors. This funding is aimed at enhancing Mediafly's capability to meet the intricate needs of large enterprises by innovating its product offerings. Mediafly's comprehensive platform is utilized by leading B2B sales teams to engage with buyers, equip sellers, evaluate value propositions, and continuously improve sales performance.

Over the last 18 months, Mediafly has achieved remarkable growth, with a 164% increase in its customer base. The company has also expanded its functionalities through both organic development and the strategic acquisition of five revenue technology vendors. Unique in its offerings, Mediafly effectively merges enablement services — including content management and coaching — with actionable intelligence from sales conversations and revenue analytics, catering to renowned corporations like Nestle, ADP, Heineken, and Adobe.

Industry Overview

The enterprise B2B sector is experiencing rapid transformation, driven by shifts in buyer behavior where individuals increasingly self-educate and make purchasing decisions as part of collective buying groups. This changing landscape is inund